Adobe not only become close partners appeared in the opening scene of RIM BlackBerry 2011 World in Orlando, Florida, USA. Surprisingly, Microsoft CEO Steve Ballmer has also appeared before about 6,000 attendees accompanied the Co-CEO at Research In Motion (RIM), Mike Lazaridis.
The timing was actually used RIM to announce a strategic alliance with Microsoft. The most important announcement is Microsoft Bing will become the default search engine in tablet BlackBerry Playbook has begun to circulate in the market since April 2011. Similarly for Microsoft mapping service.
Not only in the form of tablets Playbook application only. Steve Ballmer said Bing also be fully integrated to the operating system level using the latest BlackBerry smartphone.
This cooperation would be examined. Through cooperation with Microsoft, RIM does not need to issue a direct investment to complement the characteristics of the devices, especially in terms of Internet search engine and digital maps. RIM also ensure Playbook will soon be able to run Android applications.
However, until now one of the pillars of RIM is its full support for Adobe technologies like Flash. In the BlackBerry World 2011, Shantanu Narayen (President and CEO of Adobe Systems) and Danny Winokur (vice president of the Flash runtime Adobe Systems) was present opening statements. Apple is strong in tablet and smartphone market that want to support Flash at all, and develop other standards for multimedia content.